Loreal Inoa Ammonia Free Hair Color

iNOA is a certified vegan, ammonia-free permanent haircolor with patented Oil Delivery System technology and an oil-based formula, offering 88 intermixable shades*, up to three levels of lift, gentle 100% grey coverage and all-over color application, suitable for double-process services. 

*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies), which should not be intermixed with any shades aside from iNOA Clear.

● Provides 100% multidimensional grey coverage with long-lasting results. 

● Leaves hair visibly healthier and 48% shinier**. 

● Offers an odorless, no-drip formula for comfortable and easy application.  

● Maintains hair pattern and helps improve porosity.  

**vs. Unwashed, uncolored hair.

What Else You Need to Know

● 1:1 mixing ratio with iNOA Oil Developer (10, 20, or 30 volume). Do not use with other developers. 

● 35-minute processing time. 

● Easy mixing, application, and rinsing. 

● Fragrance free. 

● For all hair formations. 

Preparation:

● Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.

● Add 1 tube (2.1 oz./60 g) of iNOA haircolor.

● Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes

● Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.

● Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.